Ahluwalia Man

Some brands start out with a bang and that's precisely what happened to Priya Ahluwalia 's eponymous label. Launched in June 2018, following obtaining an MA in Menswear at the University of Westminster (England), the brand quickly made elle : only a few months later, in November, the designer won the 2019 edition of the H&M Award, a prize won in particular by Minjukim and Richard Quinn in the past. The following year is just as busy: a first show as part of men's fashion week in Paris in January, another at Lagos Fashion Week in avril as well as a first London show organized with the support of NEWGEN , which supports young local designers. But 2020 will be even better: elle wins the LVMH Prize and continues her rise in the fashion microcosm. Increasingly renowned for her colorful style, which combines influences from her Indian and Nigerian origins imbued with a enfance spent in south London, the designer is establishing herself as one of the new names of her generation. And if the fashion world experienced a certain slowdown in 2021, it did not impact Priya Ahluwalia . In February, the designer won the Queen Elizabeth II Award for British Design, a prize presented by Queen Elizabeth II to young designers who are moving the industry forward while having a societal impact. An award in particular already given in 2018 to... Richard Quinn . But all comparison ends there. Last avril , Priya Ahluwalia started a new chapter in the history of her house by imagining a first collection of women's ready-to- porter , in the company of the Danish brand Ganni . Gifted and in good company.