Antidote Woman

Now global, the Antidote brand began its history in 2010 in the form of a biannual magazine aimed primarily at fans of fashion, art and culture in the broad sense. Combining the passion of its founder and creative director Yann Weber for photography and fashion, the publication has stood out for almost a decade by its singular editorial proposition imbued with a strong identity enriched over the years by the introduction of a website, podcasts, and the organization of conferences and evenings. It was only in 2018 that a new stone was added to this building with the launch of a genderless and vegan clothing line. Centered on inclusiveness, respect for the environment and animal life - values ​​already conveyed by the magazine - the latter is organized around two categories: Studio and Merch. High-end, the first is characterized by a contemporary aesthetic and offers creations with an assertive style such as jackets and suit pants with reinvented proportions or even tight-fitting crop-tops. Renewed each season, elle is often structured around a committed position.