Antidote Man

Now global, the Antidote brand began its history in 2010 in the form of a biannual magazine aimed primarily at fans of fashion, art and culture in the broad sense. Combining the passion of its founder and creative director Yann Weber for photography and fashion, the publication has stood out for almost a decade by its singular editorial proposition imbued with a strong identity enriched over the years by the introduction of a website, podcasts, and the organization of conferences and evenings. It was only in 2018 that a new stone was added to this building with the launch of a genderless and vegan clothing line. Centered on inclusiveness, respect for the environment and animal life - values ​​already conveyed by the magazine - the latter is organized around two categories: Studio and Merch. High-end, the first is characterized by a contemporary aesthetic and offers creations with an assertive style such as jackets and suit pants with reinvented proportions or even tight-fitting crop-tops. Renewed each season, elle is often structured around a committed position.
The brand's Spring-Summer 2021 collection, named "Do The Right Thing", refers to the famous Spike Lee film from 1989, the title of which is written on several yellow and black pieces, with both long and short sleeves. Added to this are colorful sets perfect for asserting a joyful and original style. Antidote also revisits the sailor top with t-shirts decorated with red and blue stripes. Finally, Charlie shirts with an airy and oversized cut will complete the la nouvelle season's assortment.