Asics Women

Between a constant search for innovation and a deep environmental commitment, the Japanese brand ASICS has continued to innovate since its creation in 1949 by Kihachiro Onitsuka. The brand name is actually an acronym for the Latin phrase “ Anima Sana In Corpore Sano”, which translates the importance of a healthy esprit in a healthy body. This philosophy guides ASICS ' vision, promoting an active life balance for optimal health. Originally, ASICS specialized in manufacturing basketball shoes. However, over the years the product line has expanded significantly to encompass running shoes, tennis shoes, volleyball shoes, wrestling shoes, hiking shoes, as well as sports clothing and accessories. At the heart of the brand is innovation, with patented technologies such as the gel system, which provides exceptional cushioning and absorbs shock to reduce strain on joints during exercise. The Japanese brand also attaches great importance to sustainability and the preservation of the planet. The latter is actively committed to minimizing its environmental impact by using recycled materials, reducing production waste and constantly seeking more environmentally friendly manufacturing methods. ASICS ' reputation is firmly established among professional and amateur athletes around the world. Its high-quality clothing and accessories, unrivaled comfort and exceptional performance make it a preferred choice in a multitude of sporting disciplines, from running to tennis to volleyball. A brand that is ever more committed and turned towards the future for a balanced lifestyle, right in tune with the times.