Name: Aveda Printemps Beauty
Brand: AVEDA

Aveda Beauty

1978. Horst Rechelbacher, American hairdresser of Austrian origin, joined forces with Vinod and Kusum Upadhyay, experts in Ayurveda and pharmacology, to create the Aveda brand. Drawing its inspiration from the Ayurvedic tradition - this Indian science which promotes balance between body and esprit - the brand is developing a complete range of hair care, cosmetics and perfumes. Whether for hair, skin or body, each product is designed to meet the specific needs of each individual. Thus, Nutriplenish treatments, rich in nutrients such as mango butter and pomegranate seed and coconut oils, aim to instantly rehydrate the hair. The products in the Be Curly range, for their part, are formulated from a blend of wheat proteins and organic aloe, and allow you to redefine curls. But Aveda isn't just about restoring outer beauty. Indeed, the American house is deeply committed to sustainable and responsible practices. It is by working hand in hand with local communities around the world that elle manages to source its ingredients ethically and to support social and environmental projects. Additionally, elle strives to minimize its impact on the planet through recyclable packaging, the use of renewable energy and its strong stance against animal testing. Since 1997, Aveda has belonged to the Estée Lauder group. A true pillar in the world of natural cosmetics, the brand is a celebration of holistic beauty.