Both Paris man

Originally from Singapore, chemist George Zhu has spent the last thirty years taking a close interest in rubber. Joined by a design studio in 2016, he launched the sneaker brand both with the aim of “ restore the natural beauty and unrivaled properties of rubber ". The latter (signature material) is available in all flavors, sometimes in a colorful insert version, sometimes in a notched sole version, transforming sneakers into an ideal alternative to rain boots. Always further in creativity, both combines rubber with unique materials such as Ventile (a water-repellent cotton) or leather, available in monochrome tones, nude, white, khaki or black.
both does not hesitate to join forces with other creative minds for innovative capsules, such as the French house Clergerie or David Mallon of Souvenir, an independent Berlin label. This latest collaboration will be an opportunity for both to address political themes. Indeed the blue sweatshirt EUnify is printed with the stars of the European flag without those of the United Kingdom. A model also available in red in homage to the Chinese roots of both . Based in Paris, the brand with an anonymous artistic team now has a track record of followers of fashionable personalities: Jaden Smith, the Hadid sisters or even Skepta and Jack White from the group The White Stripes. Names promising to propel the brand to the top...