Borntostandout Beauty

Avant-garde, committed and contemporary, the Korean luxury perfume brand, Born to Stand Out, is unlike any other. It is in Seoul in South Korea, more precisely in the lively Itaewon Street district, that the label takes root. Unique and exhilarating, BTSO unisex fragrances offer a true sensory journey to all perfume lovers, well beyond the conventions of other traditional elixirs. Each recyclable and reusable bottle is inspired by Joseon white porcelain bottles with their elegant curves and refined structure. Immaculate white and bright red constitute the visual identity of the brand. An aesthetic as modern as it is recognizable, which displays evocative and even provocative names such as Drunk Lovers, Fig Porn and Naked Néroli. The manufacturing of each Born to Stand Out perfume is based on a blend of extracts from natural sources and premium synthetic substances. This approach guarantees a high level of quality without compromising durability or skin tolerance. Hypoallergenic, vegan and sustainable, Born to Stand Out perfumes and body care are as ethical, forward-looking as they are environmentally friendly and invite self-discovery without taboos.