Burberry Men

Name: BURBERRY Men
Brand: BURBERRY

With roots anchored in textile innovation and a history dating back to the end of the 19th century, Burberry is one of the most prestigious brands in the world. Founded in 1856 by Thomas Burberry in Basingstoke (England), the brand's initial aim was to offer clothing designed to withstand the British weather. Although he was only 21 years old when he started his business, that doesn't stop him from having talent. Thirteen years later, in 1879, he developed a new material: gabardine. Water-repellent, waterproof and windproof, elle will revolutionize British fashion. Initially used by the army to clothe its soldiers on the battlefield, elle took over the streets and daily life from the first half of the 20th century in the form of the Trench, the most iconic piece of the house. Versatile, this Burberry garment for men will soon be available for women, for impeccable style in all circumstances. Appointed Chief Creative Officer in October 2022, Daniel Lee has since distilled his vision of the Burberry man, between tradition and modernity. Already, upon his arrival, he drew from the house's archives and modernized the logo by opting for a finer and softer police . During his first fashion show presented in London in February 2023 for the Fall-Winter 2023-2024 collection, he highlighted colorful tartan prints, trench coats with unstructured silhouettes and other punk-rock inspired pieces. In short, what is on the agenda for this new era? Cool, inclusive and quirky.

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