Didriksons Woman

It all began at sea. In 1910, after the tragic loss of several close fishermen, due in particular to unsuitable clothing in cold or humid weather, Julius and Hanna Didrikson committed to protecting this profession of action, whatever it may be. costs. In 1913, the couple inaugurated their ready-to- porter brand, Didriksons, as well as their production factory, Didriksons Regnklädesfabrik, on their native land, in Grundsund, a town on the west coast of Sweden. From the start, Julius and Hanna carried out several tests by bathing their parts in different oils to get closer to the waterproofing aspect so sought after. Over the years, they have achieved excellence: functional clothing against humidity, against the wind, against the cold. Didriksons allows you to stay dry and in absolute comfort all day long, even for a long time. Parkas, down jackets, coats, jackets, trenches and even vests, each jacket is designed to be useful, modern, hybrid and for the whole family. Indeed, the Swedish brand offers collections for men, women and children. And in addition to their commitment to the sea, Julius and Hanna Didrikson promise a brand anchored in the land, with ecological and environmental awareness. The products, designed without toxic substances, have a recyclable and sustainable stretch fabric, Sorona, as well as vegan fiber bases for warm jackets. At Didriksons, the coats are divided into three temperature categories: extra-warm with reinforced padding to combat the cold for hours, like the Nomi, Fay or Stella models; padded for Autumn-Winter like the Jennie, Erika or Frida models; finally, windproof jackets without padding, lighter, like the Widana, Ilma or Edith models. Each jacket responds to the daily life of the person who wears it, which the brand has decided to divide into three lifestyles: Business, Freedom and Explore. Didriksons products and materials are chosen at the brand's headquarters in the town of Borås in Sweden, then the imagination takes shape in workshops in Europe. The Scandinavian brand also aims to be inclusive, offering a range of sizes from 32 to 52, and favors a palette of natural colors, such as beige, brown, khaki and even taupe. In 2023, the label celebrates its 110th anniversary, a beautiful story that continues to be part of the Swedish and international fashion landscape!