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Diesel Men
Rome was not built in a day, and neither was the empire built by Renzo Rosso. However, in the case of the latter, the success story is dazzling enough to be reported. After starting to make (by hand) and sell his first denims when he was just a teenager, this son of a farmer who graduated from the Istituto Marconi in Padua took his first professional steps by joining in the 1970s the Moltex group, then owned by Adriano Goldschmied. Specializing in jeans, the company was at the time one of the largest in the sector in Italy. Aged only 23 and thanks to a loan of 4,000 euros financed by his father, he invested in the company and became 40% owner. A few years later, in 1978, the duo renamed the brand Diesel , in reference to the scale taken by this alternative fuel in the heart of oil chic. Eyebrows are raised, questions are numerous but the entrepreneurs are sure of themselves: in the face of Lee Cooper and Levi's , there is still room for a new name in denim , halfway between relaxation and refinement. In 1985, Renzo Rosso bought the rest of his partner's shares and became the sole owner of the label. Initially offering jeans, the brand gradually transformed itself to become a textile giant whose collections include t-shirts, shoes, various accessories and perfumes. However, far from stopping there, in the early 2000s Renzo Rosso acquired brands with heightened creativity as well as big independent names. In 2008, he founded the OTB group (Only The Brave), which now has majority shares in Maison Margiela , Marni , and Viktor and Rolf . Or how to build a textile empire, one hem at a time.
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DIESEL
D-strukt slim jeans | Black
710.00 QR
DIESEL
D-strukt slim jeans | Blue
710.00 QR
DIESEL
Cotton T-shirt | White
305.00 QR
DIESEL
Leather derby shoes | Black
910.00 QR
DIESEL
Handbag with rhinestones | Blue
1,925.00 QR
DIESEL
Oval D leather belt | Black
525.00 QR
DIESEL
Flat denim sandals | Blue
790.00 QR
DIESEL
Leather belt | Black
365.00 QR
DIESEL
Regular fit jeans | Blue
565.00 QR
DIESEL
Regular jeans | Blue
710.00 QR
DIESEL
Leather belt | Gray
285.00 QR
DIESEL
Striped polo shirt | Multicolour
565.00 QR
DIESEL
Cotton T-shirt | White
205.00 QR
DIESEL
Slim jeans | Blue
565.00 QR
DIESEL
AMBUSH
205.00 QR
DIESEL
Corduroy pants | Green
910.00 QR
DIESEL
Regular jeans | Black
610.00 QR
DIESEL
Wool and cashmere sweater | Blue
1,115.00 QR
DIESEL
Skinny jeans | Blue
610.00 QR
DIESEL
Printed cotton shirt | Green
1,195.00 QR
DIESEL
Printed cotton t-shirt | Beige
345.00 QR
DIESEL
Cotton denim shirt | Blue
610.00 QR
DIESEL
Slim-fit jeans | Black
1,115.00 QR
DIESEL
Cotton denim slim-fit jeans | Blue
610.00 QR
DIESEL
Slim jeans | Blue
910.00 QR
DIESEL
Low-rise skinny jeans | Blue
710.00 QR
DIESEL
Cotton sweatshirt | Black
610.00 QR
DIESEL
Padded gilet | Red
265.00 QR
DIESEL
Leather belt | Purple
545.00 QR
DIESEL
Cotton shirt | White
710.00 QR
DIESEL
Cotton hoodie | Black
710.00 QR
DIESEL
Straight-cut jeans | Blue
790.00 QR
DIESEL
Cotton denim slim-fit jeans | Blue
710.00 QR
DIESEL
BALMAIN
1,015.00 QR
DIESEL
Loose corduroy jeans | Brown
1,115.00 QR
DIESEL
1979 Sleenker 09:68 skinny jeans | Blue
790.00 QR
DIESEL
Slim jeans | Blue
1,115.00 QR
DIESEL
Bomber jacket | Black
2,410.00 QR
DIESEL
Slim jeans | Blue
910.00 QR
DIESEL
Handbag with rhinestones | Gray
2,230.00 QR
DIESEL
Slim jeans | Blue
910.00 QR
DIESEL
MC SHIRT | Orange
1,115.00 QR
DIESEL
Handbag with rhinestones | Multicolor
2,815.00 QR
DIESEL
1979 Sleenker skinny jeans | Blue
790.00 QR
DIESEL
Slim jeans | Beige
1,115.00 QR
DIESEL
Skinny jeans | Blue
790.00 QR
DIESEL
Cotton t-shirt | Black
505.00 QR
DIESEL
Slim-fit jeans | Blue
790.00 QR
DIESEL
Corduroy shirt | Blue
1,015.00 QR
DIESEL
Slim cotton jeans | Blue
650.00 QR
DIESEL
Slim jeans | Blue
565.00 QR
DIESEL
Slim-fit jeans | White
790.00 QR
DIESEL
Bomber jacket | Blue
1,420.00 QR
DIESEL
Cotton t-shirt | Beige
305.00 QR
DIESEL
Cotton T-shirt | Blue
265.00 QR
DIESEL
Slim jeans | Blue
610.00 QR
DIESEL
1985 Larkee straight jeans | Blue
565.00 QR
DIESEL
Slim-fit jeans | Blue
610.00 QR
DIESEL
Slim-fit jeans | Black
565.00 QR
DIESEL
Slim jeans | Blue
1,015.00 QR
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