Emilia Wickstead woman

Talent and perseverance are often the only qualities required to set up a thriving business and it is not Emilia Wickstead who would say the opposite. Arriving in England at the age of 18 to attend Central Saint Martins School after a enfance spent in New Zealand and Milan, the designer quickly dreamed big. Eager to launch her eponymous brand, elle first began by learning the basics of the trade from the greatest, from Giorgio Armani to Narciso Rodriguez via Proenza Schouler , Vogue US magazine as well as an interior decorator from Chelsea . On the advice of her ami at the time (who has since become her husband) who then gave her his bonus of 5,000 pounds sterling, elle opened her house in 2008. Already, the silhouettes are elegant and modern and the colors pop . But having no idea of ​​how to operate a wholesale system and being unable to stock her pieces, the designer has no other choice but to only offer a custom creation service. An option still available today, which helps it stand out from its competitors whose models are never altered. For four years, elle worked daily in her store and got to know her customers. In the evening, elle is a physio at Mahiki, the capital's crazy aristo club in order to improve her cash flow. Things then happened quickly: in 2010, Samantha Cameron was photographed, wearing an Emilia Wickstead dress, in front of the door of 10 Downing Street. The following year, the British Fashion Council approached her to ask her to join the official calendar of London Fashion Week: in September, elle presented her Spring-Summer 2012 collection, which marked for elle the start of a new era, that of ready-to- porter . A few months later, Kate Middleton put the brand into orbit by choosing to display it for the Saint Patrick's Day parade. Feminine and structured, Emilia Wickstead creations are designed for active women who want to add a touch of modern sophistication to their wardrobe. As popular with celebrities on the red carpet as with executive women in the City, they are tinged with a timeless avant-gardism that makes them le parfait investment.