Gmbh Man

When it does them, chance does things well. The proof with the meeting between Serhat Isik and Benjamin Alexander Huseby. The first grew up in Germany, the second in Sweden. Met on the dance floor of a techno club through mutual friends, they launched the GMBH label in May 2016. Behind this name, an acronym for “Gesellschaft mit beschränkter Haftung” (the equivalent of our good old SARL ), hide two personalities born to make sparks. Raised in the Rhur region, Serhat Isik graduated in menswear from the Weißensee Kunthoschule Berlin. After a first foray with the Bless label, he was working on his own brand when he met Benjamin Alexander Huseby. The latter, just as involved in the world of fashion, studied Fine Arts at Chelsea College of Art (London) until 1997 before becoming a freelance photographer and working for Dazed, The Gentlewoman,i-D and , as well as brief stints as a photographer and artistic director, Natalia Alaverdian founded the label A.W.A.K.E. in 2012. An acronym for ‘All Wonderful Adventures Kindle Enthusiasm' and inspired by a quote from her younger brother, the name soon became a symbol for fresh and original fashion. Using a subdued palette primarily composed of monochrome tones dotted with slightly more vivid accents, designs from the London-based brand combine Japanese and men's tailoring along with a preppy English flair. Topped off with a romantic-fantasy vibe inspired by Tim Burton, whom the designer particularly adores..
Together, they create fashion inspired by dance floors but designed to constitute the modern daily wardrobe. And what initially presented itself as a beginner's problem eventually turned into an ethos: on a visit to a Milanese textile factory, the duo realized that they could not afford any of the materials presented. This was without counting on the managers of la manufacture who then suggested that they fall back on unsold items. A brilliant idea which allows them to offer pieces cut from premium quality fabrics with sustainable accents. A circuit which also enriches their creations which range from PVC pants to shirts in technical material, including pieces in velvet or denim . An aesthetic halfway between streetwear and tailoring which earned them a place among the list of finalists for the 2017 LVMH Prize and which still promises beautiful collections for the future.