G. star man

G-Star Raw, also known as G-Star, is a Dutch brand founded in 1989 by Jos van Tilburg. A denim specialist, the ready-to- porter brand is quickly establishing its urban style on an international scale thanks in particular to its “Just to Product” philosophy which emphasizes quality and innovative manufacturing techniques. In 1996, the Dutch brand imagined 3D denim , a concept which makes it possible to design pre-formed jeans that perfectly match the curves of the body for optimal comfort. A label focused on innovation which has already attracted many personalities from the world of fashion and music such as the French designer Philippe Starck in 2008 or Pharrell Williams who signed a collaboration with G-Star in 2014. Committed to protecting the environment, the brand designs pieces made from recycled plastics recovered from the oceans, thus helping to safeguard biodiversity and encourage responsible fashion. Today, iconic models no longer need to be presented, such as slim jeans in faded blue effect or even timeless black chinos. So many versatile pieces that stand the test of time and trends with style.