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Hom Man
Whoever said men can't have elegant undergarments? Certainly not Charles Belpaume, founder of HOM. Working as an independent designer for a women's lingerie brand, he couldn't help but feel indignant at the meager offerings in men's underwear. Based in Marseille's Porte d'Aix neighborhood, Belpaume founded HOM in 1968. At the time, men's undergarments came in formless white cotton that was as difficult to maintain as it was dull. The visionary creative decided to reinvent the underpant by making it stretchy and comfortable. Dreaming up a whole host of boxers and briefs, elegantly cut and in fine fabrics, the label was a hit. In 1995, HOM launched a sportswear line, taking on French athletes Jean-Pierre Papin and Richard Dacoury to lead the ad campaign. In 1997 HOM unveiled the HO1, which would become the label's claim to international fame. Handmade in twelve steps using modal cotton thread, the integration of a horizontal opening totally revolutionized men's underwear. In fact, the model was even worn by President Bill Clinton. Craftsmanship and creativity have always been the core values at HOM, distinguishing them from the competition and establishing their expertise in undergarments. Today, the collections are wider than ever, including loungewear, pajamas, socks, and swimsuits. HOM is also known for innovations like the CleanCut and Muscle Recover a seamless second-skin made of intelligent fabrics that support muscle repair. They're the perfect foundation pieces for the modern man's day-to-day outfits, from the gym, to the beach, to the office.
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HOM
Stretch cotton V-neck T-shirt | White
160.00 QR
HOM
Cotton joggers | Gray
280.00 QR
HOM
V-neck T-shirt | Black
160.00 QR
HOM
Tight-fitting cotton and modal shirt | White
205.00 QR
HOM
Cotton joggers | Blue
280.00 QR
HOM
Sleeveless cotton top | White
130.00 QR
HOM
HELMUT LANG
130.00 QR
HOM
Hooded sweatshirt | Grey
280.00 QR
HOM
Round-neck cotton T-shirt | White
160.00 QR
HOM
Hooded Sweatshirt | Blue
280.00 QR
HOM
Printed boxer shorts | Green
175.00 QR
HOM
Pack of three boxers | Multicolor
200.00 QR
HOM
Pack of 2 cotton boxers | Black
180.00 QR
HOM
Boxer h-fresh | black
170.00 QR
HOM
Mid-length terry cloth bathrobe | Blue
545.00 QR
HOM
Pack of two boxers | Multicolor
180.00 QR
HOM
Southdowns socks | Blue
345.00 QR
HOM
Pack of two boxers | Multicolor
200.00 QR
HOM
Lyocell boxer shorts | Blue
175.00 QR
HOM
Boxer h-fresh | gray
170.00 QR
HOM
Shorty temptation | black
205.00 QR
HOM
Cotton blend boxer shorts | Multicolor
175.00 QR
HOM
Patterned boxer shorts | Red
175.00 QR
HOM
Murray cotton pajamas | Red
385.00 QR
HOM
Printed cotton-blend boxer shorts | Multicolor
175.00 QR
HOM
Larry cotton pajamas | Blue
385.00 QR
HOM
Cotton pajamas | Blue
465.00 QR
HOM
ADIDAS x WALES BONNER
147.00 QR
245 QR€
-40%
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