In Haircare beauty

Having fallen into the beauty pot very early since her mother was in charge of institutes where elle spent a lot of time, Rebecca Cathline nevertheless had difficulty, growing up, finding professionals who were able to take care of her hair. The observation is clear, hairdressers do not know enough about afro hair even though the demand is high. The same goes for dermatological products, which are often unsuitable. Disappointing experiences keep coming, but Rebecca Cathline is a born entrepreneur and won't hear it that way for long. In 2016, elle launched Ma Coiffeuse Afro, the first application that allows you to book an at-home appointment online with a true expert in curly, frizzy or frizzy hair. Then, in 2029, rich in three years of exchanges with a committed and ultra-connected community, Rebecca Cathline is selected by the L'Oréal startup accelerator and launches In Haircare : a specialized food supplement and care brand in hair growth. Concentrated serums, fortifying oils and gummie treatments, all entirely vegan, work together to promote a healthy scalp and stimulated regrowth. In Haircare , the real boost for healthy hair.