Jeanne Friot woman

At Jeanne Friot, style and know-how are one. Committed, gender-neutral and upcycled, the French label dares everything. Born to a musician mother and a visual artist father, Jeanne Friot grew up in a very open environment where passion took precedence over everything else. After passing through the Duperré school and the French Fashion Institute, the young designer joined the teams at Balenciaga . An experience that pushed her to launch her own eponymous brand in 2020, in the midst of the Covid period. His goal ? Rethink fashion codes by infusing them with inclusive and sustainable DNA. The Jeanne Friot house works particularly with knits and plays with textures and volumes. Throughout his collections we find crochet pieces, transforming clothing into armor and a weapon of seduction. A radical and energetic aesthetic also characterized by upcycled pieces made from deadstock from luxury houses. In terms of colors, red, a symbol of strength, passion but also battle, comes back regularly and is consistent with this idea of ​​rethinking production and changing morals. Thus, the Jeanne Friot label transmits a powerful but controlled energy opening the door to the fashion of tomorrow.