Loreak Men

Loreak Mendian , born in 1995 in San Sebastián, in the heart of the Basque Country, is the work of two friends, Victor Serna and Xabi Zirikiain. Initially focused on printed t-shirts and sweatshirts, this Spanish brand has transformed into a fashion reference, recognized not only in Spain but also internationally. Its designs, both modern and refined, find echo in natural and maritime inspirations, a nod to its Basque roots. Although its beginnings were closely linked to surf culture, the brand has evolved, today offering a wide range of clothing and accessories for men and women. Sustainability is at the heart of Loreak Mendian 's approach. Concerned about the environment, the brand seeks to adopt eco-responsible practices while advocating conscious fashion. The name “ Loreak Mendian ”, which means “Flowers in the mountains” in Basque, perfectly symbolizes its deep attachment to nature and Basque culture. In short, Loreak Mendian embodies a perfect harmony between tradition and modernity, while highlighting design, quality and ethics.