Madam President Beauty

2017. Meriem Khali- Malone suffers from androgenic alopecia and is plagued by constant discomfort related to her curly hair. During a trip to the United States, after in-depth discussions with women proudly embracing their curly hair, elle made the bold decision to launch into the field of hair care and founded Madame La Présidente. In collaboration with a ami who is a doctor of pharmacy, elle then developed a revolutionary formula: a food supplement made from 18 vitamins and minerals. An innovative recipe which serves as a solid foundation for the rapid rise of the brand since, over the years, the range of Madame La Présidente products has expanded to meet everyone's diverse needs. Each treatment is carefully designed to target specific concerns, from hair hydration to scalp regeneration. In addition, the brand stands out for its visual aesthetic which combines elegance and modernity, but also for the texture and subtle aromas of its treatments which add a sensory dimension to the hair ritual. Much more than a hair care brand, Madame La Présidente is a symbol of confidence, innovation and empowerment.