Malin+goetz Beauty

Name: MALIN+GOETZ Printemps beauty
Brand: MALIN+GOETZ

Partners in professional and personal life, Matthew Malin and Andrew Goetz form a striking duo. This is evidenced by the growing success of MALIN+GOETZ , their brand of beauty products founded in 2004 in New York. An area that Matthew knows well, who began his career as a cosmetics buyer for Barneys New York after training at Saks Fifth Avenue. He then continued at Kiehl's as international sales manager before accepting a position at Prada to develop their beauty division as well as that of Helmut Lang perfumes. For his part, Andrew was head of the marketing department at Vitra, a family design company based in Switzerland for which he worked for ten years. Perfect fusion of their respective passions, MALIN+GOETZ embodies their values and their sense of aesthetics which can be found both in the composition of the products, the way in which they are manufactured, their packaging and even in the arrangement of the shops. Indeed, the latter were designed by architects and industrial designers, former collaborators of Andrew Goetz at Vitra. They have a minimaliste atmosphere that evokes traditional apothecary stores, these old pharmacies where local residents came to obtain their remedies. The packaging of MALIN+GOETZ care once again highlights the world of officine with a refined look inspired by pharmacy labels: a modern interpretation which will also be l'objet of a retrospective at the San Francisco Museum of Art.
Concerned by skin problems such as eczema, seborrhea and rosacea, Matthew Malin quickly identified the gaps in the care market and then decided to position MALIN+GOETZ on respect for sensitive skin. Thus, the brand favors simplicity, safety and effectiveness by selecting gentle natural ingredients combined with advanced technologies promising healthy products for all skin types, women and men. Eucalyptus, bergamot, peppermint and even grapefruit are some examples of elements used in the formula of the different treatments offered. Luxurious and ethical, MALIN+GOETZ treatments are made locally to reduce the carbon footprint and never tested on animals. The magic recipe for a genderfluid brand without fuss or compromise.