Tani By Minetani woman

Minetani is one of those brands that evolve and transform over time. With a creative team that now includes several generations, the jewelry brand is more attractive than ever. Founded in 1996 by Young Mee Ahn, the house (whose name, a contraction of the name Mi and the word "tani" which means "ornament" in old Korean literally means "Mi's ornaments") was born from the impossibility for the designer to obtain pieces from Europe or the United States. Determined, this jewelry collector began to draw what elle wanted porter : earrings, necklaces, rings and bracelets that gracefully combined sophistication and style. Success was quickly achieved for these creations topped with stones in original shapes and colors. Handmade, Minetani jewelry is built around gems (and not the other way around) to allow them to express their full potential. For several years, the designer has been joined in the design of this range by one of her daughters, Vicki Kim-Delgado. Building on the enthusiasm elle has generated in a short time, the brand has expanded its collections over time. Thus, a few years after the birth of the brand, the Mine line appeared. Positioned in a luxury segment, this range is made up of high-end pieces, generally created jointly by the designer and her most demanding clients. At the other end of the spectrum, the Tani by Minetani collection, designed by Sunny Kim, Young Mee Ahn's other daughter, is aimed at a public more fond of costume jewelry but no less chic. Following a collaboration with Swarovski in 2009, the house set up this long-term partnership, a more accessible but still elegant alternative intended for those who wish to treat themselves to twisted classics without breaking the bank. The must ? Mix pieces from the three lines to create a tailor-made look.