Moschino women's jeans

Name: MOSCHINO women's jeans
Brand: MOSCHINO JEANS

By turns engaging, outrageous, delicate... fashion has dozens of faces. But few houses can boast of mastering irreverence as well as the Moschino label. Founded by Franco Moschino in 1983, the label has always stood out for its audacity and non-conformism. Nicknamed the “bad boy of Italian fashion”, the Italian designer twisted the codes of couture with irony, drawing inspiration from surrealism and Pop art to create his clothes. Witty slogans, XXL logos and humorous winks quickly became his trademark. From his jacket belted with the words “Waist of money” to his white shirt with sleeves tied at the back and on which it was written “For fashion victims only”, the designer regularly positioned himself against an industry which he had custom of emphasizing absurd failings. Moschino also sought to appeal to men and launched its first men's fashion show in 1985, for the spring-summer 1986 season. In 1986, the Moschino Jeans line (renamed Love Moschino in 2008) appeared. Its specificity? A casual wardrobe mixing denim and fluid materials in an ever more urban and timeless style. An aesthetic and a tone that he cultiv until his death in 1994. Following his death, Rossella Jardini, his former assistant, took the reins of the house until 2013, when elle handed over the reins. to Jeremy Scott. A rebellious designer from Missouri, he is no stranger to this crazy and daring fashion, which he has maintained for more than twenty years through his eponymous brand. Founded in 1997, the latter regularly stands out with its collections paying homage to pop culture which have notably seen the Powerpuffs and Sponge Bob. Faithful to the founding couturier's offbeat humor and propensity for provocation, Jeremy Scott graduated from the prestigious Pratt Institute in New York. Also renowned for his unexpected and original collaborations with the adidas brand, he is known to the general public for his exuberant look and his devastating second degree. For Moschino , he regularly revisits the most catchy mottos and multiplies cultural references in order to offer fashion that is at once playful, exuberant, cheerful and offbeat.

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