Obvious Beauty

Imagined by perfumer David Frossard, the Obvious brand stands out as a high-end perfume brand, imbued with French excellence and its commitment to ecology. Responding to contemporary aspirations, elle embodies a subtle fusion between simplicity and elegance, while honoring respect for oneself and the environment. Every choice made by Obvious reflects a deep concern for sustainability. Eco-responsible raw materials are favored in the composition of perfumes, favoring naturalness to the detriment of synthesis. The diluting alcohol is certified organic, while the bottles are made from recycled glass and are completely recyclable. The agglomerated cork covers, made from wine cork production residue, avoid the use of plastic. Likewise, the exterior packaging is entirely made of recyclable paper. This eco-responsible approach is not synonymous with compromise on quality or price. Obvious strives to offer exceptional perfumes at a fair price, thus supporting a sector of suppliers committed to a sustainable development approach. And among the house's flagship scents, we find vanilla, oud, fig, orange blossom, wood and pistachio. Raw, authentic, mixed, versatile and timeless materials.