Name: Olaplex Printemps Beauty
Brand: OLAPLEX

Olaplex Beauty

Founded in 2014, Olaplex is an innovative hair care brand that has transformed the beauty industry by focusing on repairing damaged hair. Created in collaboration with chemists Dr. Craig Hawker and Dr. Eric Pressly, the brand has developed patented technology that targets broken disulfide bonds in hair. These bonds are often damaged by various chemical treatments like coloring, as well as mechanical methods like heat styling. Olaplex's revolutionary formula uses an active ingredient, bis-aminopropyl diglycol dimaleate, to restore these broken bonds, making hair stronger and healthier. The brand's flagship product, Olaplex No. 3 Treatment, is an at-home treatment that has gained enormous popularity for its ability to reduce damage and strengthen hair. The range also extends to shampoos, conditioners and hair masks, all designed to maintain hair health and protect against future damage. The brand quickly gained recognition, not only among hairdressing professionals but also among the general public. Whether chemically treated, damaged hair or simply those looking to improve the overall health of their hair, Olaplex offers a superior, effective solution.