On running woman

On, the revolutionary running shoe brand, was born in Zurich in 2010 thanks to the avant-garde vision of Olivier Bernhard, a passionate athlete. Driven by the desire to create an unrivaled running experience, Bernhard embarked on daring experiments, beginning with the addition of pieces of garden hose to the outsole of his prototype, with the aim of achieving a level unrivaled comfort and performance. Shortly after, Caspar Coppetti and David Allemann joined the adventure, thus consolidating the foundations of the brand. Together, they are committed to offering a unique feeling of “running on the clouds”, defining the central concept of the label. This quickly gained recognition since the same year, the reworked prototypes won the prestigious ISPO BrandNew Award. Additionally, at the heart of On's constant evolution is the On Lab in Zurich, an innovation center where a dedicated team of scientists and technicians are constantly pushing the boundaries of running shoe technology. Indeed, for its creations, the brand has chosen to adopt an ecological and responsible approach, using materials free of fossil fuels and opting for a circular design. The result ? A collection of shoes that combine elegance, comfort and performance. Featuring “CloudTec” technology – these elements designed to provide adaptive cushioning and precise shock absorption – they are adapted to various types of runners and terrains. So, On is much more than a running shoe brand. It's a community created by athletes, for athletes. In 2019, the brand strengthens its commitment to sporting excellence by collaborating with legendary Swiss tennis player, Roger Federer. This alliance embodies the perfect fusion of elegant aesthetics and technical innovation, symbolizing On's continued drive to push boundaries and inspire a global community of passionate athletes.