Puma Women

We cannot present Puma without mentioning the historic rivalry between the German brothers Adolf and Rudolph Dassler. Following the Second World War, following personal and professional disagreements, Rudolph decided to end the collaboration he had had with his brother since 1924. While Adolf founded Adidas in 1949, Rudolph gave birth to Puma in 1948 From its beginnings, the brand has distinguished itself thanks to its innovative approach to design and performance, notably with the Puma Atom, the first shoe with screwed studs. In the 1960s, elle continued its growth by introducing the Puma King, which became an icon of football shoes. It is natural that Puma has established itself as a reference in the world of sport and collaborates with renowned athletes such as Pelé, Maradona and Usain Bolt. But in addition to its commitment to the sporting field, Puma is also immersed in the world of fashion and lifestyle. For example, Elle teams up with personalities like Rihanna and Selena Gomez to create la tendance -setting collections. Today, Puma continues to innovate by merging performance and style, while establishing partnerships with sporting events such as the FIFA World Cup and Formula 1. With its iconic moving feline logo and its famous motto “Forever Faster”, there is no denying that the brand embodies a commitment to excellence and dynamism.