Rochas Beauty

Sensual, elegant and carefree, the Rochas brand, created in 1925, has distinguished itself with its collections of ready-to- porter , accessories and perfumes in a modern and avant-garde vein. Nicknamed “the fashion designer of youth”, Marcel Rochas adjusted his fashion to the emancipated post-war woman, while creating eau de parfums of liberated coquetry. While since the creation of his brand Marcel Rochas has continued to liberate the woman's body with his 3/4 coats and square shoulder pads, it was in 1934 that he unveiled his iconic "Bird Dress" inspired by les artistes of his time. In 1936 the first Rochas perfumes were born: Audace, Air Jeune and Matignon. In 1944, he dedicated the Femme perfume to his wife and muse, Hélène. The Société des Parfums Marcel Rochas was then born. Mustache, in 1949, was the first perfume line for men. In 1953, Marcel Rochas devoted himself solely to perfumery. When her husband died in 1955, Hélène took over the perfume company. The perfume Madame Rochas was released in 1960 and ten years later, it was the fresh water Eau de Rochas (named at the time Eau de Roche) which appeared and seduced, in particular, hippie youth. At the beginning of the 1970s, Hélène Rochas sold Parfums Rochas . Elle died in August 2011, leaving elle the memory of a life of splendor surrounded by many artists including Françoise Sagan, Yves Saint Laurent and Andy Warhol. In March 2021, Rochas unveils Girl. As its name suggests, this fragrance (now available in different versions) is a tribute to femininity and eternal youth. Infinitely respectful of the body and nature, elle is essentially composed of ingredients of natural origin. A contemporary and fresh juice, right on trend.