Veja Woman

Name: VEJA Woman
Brand: VEJA

What if fashion and ecology could really go hand in hand? This is the very serious bet that the Veja brand has made, committed since 2005 to the creation of greener sneakers. Graduates in economics in 2002, Ghislain Morillion and Sébastien Kopp do not recognize themselves in the world of finance. After some time spent working for investment banks in New York and Washington, the two friends turned to a model that presented a gap: la sneaker . What’s special about this article? Its marketing costs are generally higher than its manufacturing costs. Based on this observation, the duo decided to redress the balance : increase production costs in order to offer a product that respects producers while reducing marketing costs. The launch of the Veja brand (whose name means “Look” in Portuguese) will take place almost without advertising, simply relayed by press releases produced internally. And it works ! Fifteen years after its launch, the brand has become one of the market leaders in eco-friendly sneakers. Whether we're talking about the Condor, the running fruit of four years of research, made up of 53% recycled or natural materials, or the Nova, whose canvas and lining are made of organic cotton, the brand succeeds in combining fashion and transparency. . Latest environmental feat to date? In addition to its sourced textiles and rubber, Veja recently began manufacturing vegan leather made from... corn. Anxious to find an alternative to leather, the brand looked into the question and found a satisfactory answer in Italy, thanks to a laboratory manufacturing CWL, a new material composed of waxed cotton canvas mixed with a few non-edible elements. of the grain plant. Or how to change the future of fashion and the planet, one step at a time.

Men Find this brand in-store